DID YOU KNOW? 72% of People are Risk Averse so Some Financial Advice Could be Wrong for Them
- JKL Wealth - John Lohrenz
- Aug 6
- 2 min read
Financial advice is an interesting profession to be in as telling someone to do something that is not predictable is hard.
It could be the wrong advice for someone and still be right! It is all about going deeper than a questionnaire on risk tolerance. If someone is highly risk averse gets a sudden drop and is over whelmed they will sell a good investment that is only good if held for a long period. It only shows how important the discovery process is and professionally uncovering the investors acceptable boundaries.
I am amazed at the differences in reactions I get with new people I work with when I present options of various degrees of predictability. Some want the security of a sure thing and immediately say that is the one and others react to the same investment with a no interest at all.
Finding the investors true risk tolerance and purpose for the money is the magic in successful outcomes for a lifetime of investing. When together you nail that “North Star” it feels like you have it right where it is supposed to be. Confidence and comfort is at the top level and there is no selling involved. Just a happy agreement to execute the game plan.
JLK Wealth Management, founded by John Lohrenz, specializes in crafting personalized retirement plans to fulfill your goals and aspirations. Let us start working together to ensure you can retire comfortably without the worry of running out of money, support your children to meet the world head-on as adults, take care of aging parents any way you need to, and leave a legacy that has meaning and lasts for generations.
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